Developing a Personalized Social Media Policy for Social Work Practice

Editor’s Note: This blog post is adapted from the Second Edition of the Social Media Toolkit for Social Work Field Educators.


There are many reasons for social workers to have a personalized social media policy – to maintain boundaries, protect privacy and confidentiality, and model professional behavior.  To be clear, I am not referring to the policy that your organization or institution might have, directing the faculty, staff, and students on when it is okay to use social media, but one that you develop and follow as an individual practitioner, student, and/or educator. The purpose of a social media policy is to inform clients, students, colleagues, and others about when, how, and why you use social media in a professional capacity.  From an ethical lens, this is a recommended practice per National Association of Social Worker’s (NASW) Technology in Social Work Practice Standard 2.10 – Social Media Policy and fits with the NASW Code of Ethics standards of informed consent with clients (1.3e-i), respect with colleagues (2.1), and when conducting supervision and consultation (3.1).  

The following steps provide a guide for developing a social media policy that can be used as an assignment in a classroom with students or adapted for practitioners:  

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A review of Teaching & Learning in Social Work for 2020

2020 was a strange year with many firsts for me – first global pandemic, first sabbatical, first live sessions in an online course, etc. Because of all these firsts, blogging took a bit of back seat to some of my other projects and goals for the year. I had four goals for the blog over the year, and some minor successes. They were:

#1 – Publish 30 posts – only published 19

#2 – Enhance the reach of the blog – there were almost 45,500 visitors from 153 different countries with each visitor spending an average of 1 minute on the blog.

#3 – Build a culture of engagement – only had 10 comments for the year.

#4 – Publish content in other places – there will be two articles in 2021 with content from the blog.

Outside of these goals, I did update content on the blog and created an archive page. The two most popular blog posts of 2020 were:

A Love Letter to Social Workers on the Front Lines of COVID-19 (4/10/20) by Melanie Sage with over 24,000 visits

The Power of Lighting in a Virtual Classroom: Tips on Improving Webcam Lighting for Online Educators (3/16/20) by Agata Dera with over 3,000 visits

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Pinterest Assignment for the Social Work Classroom

laptop with a Pinterest Board on the screen

A few years back, my colleague, Dr. Lisa Baker at Samford University’s Department of Social Work, and I collaborated on a study about a technology-meditated assignment that we developed for a Human Behavior and the Social Environment (HBSE) course. Our goal was to breathe some new life into a stale assignment.  In this post, I want to share how we approached the development, assessment, and dissemination of our study related to this tech-mediated assignment.   

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Professional Collaboration Networks for Social Work Practice

In this post, I am outlining previously published content from this blog about the concept and practice of a Professional Collaboration Network (PCN), which are technology-mediated user-centered relationship constellations designed to enhance or enrich connections, knowledge, and professional opportunities. Using PCNs in social work practice started as an idea at a Think Tank hosted by the University at Buffalo’s School of Social Work in June 2019.  The Think Tank’s goal was to brainstorm how to teach students in their new online Doctorate of Social Program (DSW) program to develop critical stakeholder networks using digital and social technologies.  You will find a summary of each of the five original blog posts, along with a link to the full post. 

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Virtual Volunteering for Social Work Education during COVID19

Neon sign that says do something great

Each semester, I teach courses with service learning requirements in our BSW program.  As many of you know, service learning combines volunteer work with critical reflection so that students can make connections between real-life experiences and their academic course work.  It is consider a high-impact educational practice in higher education and the pedagogical constructs embedded within service learning are a natural fit for social work education.  Many undergraduate social work programs require volunteer hours for admission into their professional social work programs.  At the University of Alabama at Birmingham (UAB), our students volunteer for 20 hours as part of a semester-long, one-credit hour lab course, which is connected to a practice course.  While volunteering in community-based settings, our BSW students get experiences with different types of agencies, social problems, client populations, and activities that social workers do on a daily basis.  Then, they bring these experiences back into the classroom to deepen their understanding of generalist social work practice with individuals, groups and organizations.  Students take three service learning lab courses prior to their field semester, which gives them a grounding for what to expect during their field placement along with 60 hours of volunteer experience for their professional development and resume. 

In March 2020, the COVID19 pandemic disrupted our lives and how we teach our courses.  Within the span of a week, I had to shift over 100 students in our three service learning lab courses from doing in-person volunteering at five community locations in the Greater Birmingham area to doing virtual volunteer work. In this blog post, I want to share how I did this and offer resources for social work educators who also need virtual volunteer opportunities for their students. 

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